Adrian W. J. Fritz is the Chief Investment Strategist at 21shares, responsible for shaping the firm’s global market outlook and communicating its investment narratives across digital assets. He bridges research, capital markets, and sales to help investors navigate the evolving digital asset landscape. Adrian is also a lecturer at the HWZ Zurich University of Applied Sciences and the Certified Crypto Finance Expert (CCFE). Before entering the crypto industry, he worked in traditional finance for several years, including management consulting, corporate finance, and investment banking.