Yves Choueifaty is the founder of TOBAM (Think out of the box Asset Management) and the creator of the Maximum Diversification® and LBRTY™ approaches. TOBAM also launched the world first open-ended fund invested in Bitcoin in 2017. Before founding TOBAM in 2005, he was the CEO of Credit Lyonnais Asset Management (CLAM) and held senior roles in investment management and financial engineering. Yves is a strong advocate for human rights and a recognized leader in asset management, earning awards such as "CIO of theYear" in 2015 and "Asset Management Leader of the Year" in 2016. He is also a board member of the Saint-Joseph University foundation in Lebanon, a board member of the MIDEL (Association of Lebanese businessmen and women) . He is a member of the Paris Committee of Human Rights Watch since 2019. Mr Choueifaty graduated from ENSAE and is a mathematician by training.